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Layered retail merchandizing strategies to capture all customer behaviors

"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...

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Bibliographic Details
Main Author: Sorensen, Herb
Format: eBook
Language:English
Published: Upper Saddle River, N.J. FTPress Deliver 2010
Subjects:
Consommateurs / Comportement
Retail Trade / Fast
Marketing
Marketing / Fast
Commerce De Détail
Consumer Behavior / Fast
Marketing / Aat
Stores, Retail / Design And Construction
Marketing / Http://id.loc.gov/authorities/subjects/sh85081333
Stores, Retail / Design And Construction / Fast
Retail Trade / Http://id.loc.gov/authorities/subjects/sh85113295
Consumer Behavior / Http://id.loc.gov/authorities/subjects/sh87006429
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--Exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page
Physical Description:[8] pages illustrations
ISBN:9780132489249

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