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210123 ||| eng |
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|a 1843346044
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|a 9781780632643
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|a 1780632649
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|a HD30.2
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|a Young, Tom
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|a Knowledge management for sales and marketing
|b a practitioner's guide
|c Tom Young and Nick Milton
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| 260 |
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|a Oxford
|b Chandos Publishing
|c 2011
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| 300 |
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|a 1 online resource
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|a Includes bibliographical references and index
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|a 1. Principles of knowledge management -- 2. The sales and marketing context -- 3. Knowledge management processes in sales, bidding and marketing -- 4. Communities in sales and marketing -- 5. Technology -- 6. Knowledge management roles -- 7. Culture and governance -- 8. Case study from British Telecom: supporting a distributed sales force -- 9. Case study from Mars, Inc.: knowledge management in sales and marketing -- 10. Case study from Ordnance Survey: social networking and the transfer of knowledge within supply chain management -- 11. Setting up a knowledge management framework for sales, marketing and bidding
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| 653 |
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|a Knowledge Management
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| 653 |
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|a Strategic planning / http://id.loc.gov/authorities/subjects/sh85128511
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| 653 |
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|a Planification stratégique
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| 653 |
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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| 653 |
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|a Strategic planning / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a Knowledge management / http://id.loc.gov/authorities/subjects/sh97007353
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| 653 |
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a Gestion des connaissances
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| 653 |
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|a Knowledge management / fast
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| 653 |
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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| 700 |
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|a Milton, N. J.
|e author
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a Chandos knowledge management series
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| 776 |
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|z 9781843346043
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| 776 |
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|z 1780632649
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| 776 |
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|z 9781780632643
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|u https://learning.oreilly.com/library/view/~/9781843346043/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 658.4038
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|a 500
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|a 658.4
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|a 302.3
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|a 300
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|a 330
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|a 658.4038
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|a While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents models to assist the reader to understand how knowledge can be applied and reused within sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples
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