Kick-ass business & marketing secrets how to blitz your competition
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- The need for a new approach
- Keep learning, predict and embrace change
- Moment of truth
- Formulate a clear business vision
- Research is the foundation of success
- Know what business you are in
- Your name and image are critical success tools
- Customer purchasing benefit
- Success is about the customer, not the product?
- Sell emotional benefits, not features
- Positively outrageous service is great business
- Add value to every transaction
- Building the brand and first recall
- Where and how do you offer your product?
- Internet commerce and social media
- Close the sale by reversing the risk
- Cut through the clutter
- Persistence and morality pay