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020 |a 9781629609492 
020 |a 162960948X 
020 |a 1629609498 
050 4 |a HF5415.32 
245 0 0 |a JMP version 13 consumer research 
246 3 1 |a Consumer research 
246 3 1 |a JMP 13 consumer research 
250 |a Second edition 
260 |a Cary, NC  |b JMP, a business unit of SAS  |c 2017 
300 |a 1 volume  |b illustrations 
505 0 |a Includes bibliographical references and index 
653 |a Statistics / Graphic methods / http://id.loc.gov/authorities/subjects/sh85127585 
653 |a Mathematical statistics / Data processing / fast 
653 |a Analyse mathématique 
653 |a Consommateurs / Recherche 
653 |a Statistique / Méthodes graphiques 
653 |a Consumers / Research / http://id.loc.gov/authorities/subjects/sh85031493 
653 |a JMP (Computer file) / fast 
653 |a Mathematical analysis / http://id.loc.gov/authorities/subjects/sh85082116 
653 |a Visualisation de l'information 
653 |a Consumers / Research / fast 
653 |a Mathematical analysis / fast 
653 |a JMP (Computer file) / http://id.loc.gov/authorities/names/n97119732 
653 |a Information visualization / http://id.loc.gov/authorities/subjects/sh2002000243 
653 |a Statistics / Graphic methods / fast 
653 |a Mathematical statistics / Data processing / http://id.loc.gov/authorities/subjects/sh85082137 
653 |a Statistique mathématique / Informatique 
653 |a Information visualization / fast 
710 2 |a SAS Institute 
041 0 7 |a eng  |2 ISO 639-2 
989 |b OREILLY  |a O'Reilly 
776 |z 9781629609485 
776 |z 9781629609515 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781629609492/?ar  |x Verlag  |3 Volltext 
082 0 |a 000 
082 0 |a 519.5 
520 |a JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending