Invisible influence the power to persuade anyone, any time, anywhere

Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and peop...

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Bibliographic Details
Main Author: Hogan, Kevin
Format: eBook
Language:English
Published: Hoboken Wiley 2013
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively
Physical Description:1 online resource
ISBN:1118602250
9781118602256
111862047X
1118620461
9781118620397
9781118620472
9781118620465
1118620399