Infinite possibility creating customer value on the digital frontier
In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences? memorable events that engage people in inherently...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
San Francisco, Calif.
Berrett-Koehler Publishers
2011
|
| Edition: | 1st ed |
| Series: | A BK business book
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Part I : preparation
- Introduction
- Cosmos incogniti
- Part II : real orientation
- Reality
- Augmented reality
- Warped reality
- Part III : virtual orientation
- Virtuality
- Augmented virtuality
- Physical virtuality
- Mirrored virtuality
- Part IV : guiding
- Multiverse excursion
- Offering depiction
- Third spaces
- From design to deployment
- Afterword : to infinity and beyond