Implementing E-Learning

The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position wel...

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Bibliographic Details
Main Authors: Cross, Jay, Dublin, Lance (Author)
Format: eBook
Language:English
Published: Association for Talent Development 2002
Edition:1st edition
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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520 |a The seventh book in ASTD's E-Learning Series will help you build a powerful implementation and marketing strategy for your e-learning program. This book will show you how to think like a marketing and change management professional by generating awareness for your e-learning brand; position well designed e-learning for maximum effect; develop and implement an effective two-way communication plan; and get your organization ready to accept e-learning. This book is a guide that will enable you to successfully implement e-learning by applying proven techniques from change management and consumer marketing with the ultimate goal of real business results for your organization