How to write a business plan

The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips,...

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Bibliographic Details
Main Author: Crego, Edwin T.
Other Authors: Schiffrin, Peter D., Kauss, James C.
Format: eBook
Language:English
Published: [Watertown, MA] American Management Association 1995
Edition:4th ed
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a How to write a business plan  |c Edwin T. Crego, Peter D. Schiffrin, James C. Kauss 
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653 |a Planification stratégique 
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520 |a The key to a professional-quality business plan. This best-selling book has been updated to include crucial information on diagnosing and measuring customer satisfaction. How to Write a Business Plan, Fourth Edition not only puts all the facts and planning formats you need right at your fingertips, but also gives you the latest thinking on effective business planning. It shows you how to organize and implement the planning process from beginning to end and translate your plan into action You will learn how to: Evaluate your company's capabilities, strengths, and weaknesses Pinpoint the cruci