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|a 1780672063
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4 |
|a Z246
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|a Marshall, Lindsey
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| 245 |
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|a How to use type
|c Lindsey Marshall & Lester Meachem
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| 260 |
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|a London
|b Laurence King
|c 2012
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| 300 |
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|a 208 pages
|b color illustrations
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|a Includes bibliographical references (page 204) and index
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|a Graphic elementsCase study: Amnesty Aktion magazine; Chapter 3: Designing with type; The design process; Experimentation; Design considerations; Tools; Refining; Case study: Mozambique Toy Soldier Typography; Chapter 4: Communication; Forms of communication; Meanings; Context; Impact; Rhythm and repetition; Visual continuity; Type as image; Symbols and graphic devices; Case study: Combine box letterform system; Chapter 5: Color and movement; Color of type; Using color to create hierarchy; Color and symbolism; Technical issues relating to color; Type and movement; Case study: Jesus Iso
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| 505 |
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|a How to use Type; Contents; Introduction; What is type?; Why is the way we use type important?; Who uses type?; Where and when is type used?; Chapter 1: The basics; The anatomy of type; Categories of type; Combining typefaces; Selecting typefaces; Families of type; Expert sets; Measurement of type; Structure of a letterform; Counterforms; Case study: "Theater and Engineering" exhibition publicity; Chapter 2: Using the typeface; Legibility and readability; Upper and lower case; Line measure and spacing; Color and size; The typeface; Background; Type on screen; Paragraphs; Layout; Type and image
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| 505 |
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|a Chapter 6: Experiments with typeExperimental techniques; Type out there; Self-generated experiments; Surfaces; Type in three dimensions; Type as image; Pattern and decoration; Case study: Site-specific work at Casa FOA exhibition; Chapter 7: Production considerations; Evaluation; Preflight; Choice of stock; Print processes; Color in production; Production for print; File formats for print; Production for screen; Legal issues and accessibility; Case study: Promotional brochure; Glossary; Further reading & Websites; Index; Picture credits
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| 653 |
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|a graphic arts / aat
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|a Graphic design (Typography) / http://id.loc.gov/authorities/subjects/sh97005138
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| 653 |
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|a Graphic design (Typography) / fast
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| 653 |
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|a graphic design / aat
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| 653 |
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|a Graphic arts / fast
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| 653 |
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|a Composition (Industries graphiques)
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| 653 |
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|a composition (printing preparation) / aat
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| 653 |
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|a ART / Techniques / Drawing / bisacsh
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| 653 |
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|a Typesetting / fast
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| 653 |
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|a Type and type-founding / fast
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| 653 |
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|a typesetting / aat
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| 653 |
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|a Arts graphiques
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| 653 |
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|a Type and type-founding / http://id.loc.gov/authorities/subjects/sh85139094
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| 653 |
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|a Typesetting / http://id.loc.gov/authorities/subjects/sh85139123
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| 653 |
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|a Graphic arts / http://id.loc.gov/authorities/subjects/sh85056474
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| 700 |
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|a Meachem, Lester
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9781780674452
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| 776 |
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|z 9781780672069
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| 776 |
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|z 9781856698979
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| 776 |
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|z 1780674457
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| 776 |
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|z 1856698971
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| 776 |
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|z 1780672063
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781856698979/?ar
|x Verlag
|3 Volltext
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|a 740
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|a 745.4
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|a 741.6
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|a 741.2
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| 520 |
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|a Offers an introduction to the use of type in design for print and screen. This title provides a practical introduction for those studying all pathways of graphic design. It discusses who uses type, where and when type is employed, and, audience and appropriateness of type and communication
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