How to start your own business for entrepreneurs
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Harlow, U.K.
Pearson Education
2013
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Edition: | 2nd ed |
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur
- crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type
- what's possible 5. Business structure
- building in room to grow 6. Finding the perfect place
- business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything
- how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs