MPG.eBooks - Table of Contents: How to start your own business

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Bibliographic Details
Main Author:	Ashton, Robert
Format:	eBook
Language:	English
Published:	Harlow, U.K. Pearson Education 2013
Edition:	2nd ed
Subjects:	Entrepreneuriat Entrepreneurship / Http://id.loc.gov/authorities/subjects/sh85044149 New Business Enterprises / Http://id.loc.gov/authorities/subjects/sh85091252 Entrepreneurs / Aat Small Business / Management / Http://id.loc.gov/authorities/subjects/sh85123576 Petites Et Moyennes Entreprises / Gestion Entrepreneurship / Fast Small Business / Management / Fast Nouvelles Entreprises New Business Enterprises / Fast
Online Access:	https://learning.oreilly.com/library/view/~/978027...
Collection:	O'Reilly - Collection details see MPG.ReNa

Table of Contents:

About the author Introduction to the second edition Introduction to the first edition How to use this book Part One: Before You Start 1. See your future as an entrepreneur
crystal clear 2. How to find your biggest business opportunity 3. How to be really sure your business idea will fly 4. Business type
what's possible 5. Business structure
building in room to grow 6. Finding the perfect place
business premises 7. Starting up or taking over an existing enterprise Part Two: Planning To Succeed 8. How to write a convincing plan 9. Where to find the money you need 10. Advisers and mentors and why they're important 11. Timing is everything
how to decide when to start Part Three: Finding Customers 12. Where to look for the best customers 13. How to develop the right brand and image 14. Marketing in a nutshell &nbs