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How to Conduct Focus Groups-Business Skills

This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting

Bibliographic Details
Main Author: Chalofsky, Neal
Format: eBook
Language:English
Published: Association for Talent Development 1999
Edition:1st edition
Subjects:
Focus Groups / Fast
Focus Groups / Http://id.loc.gov/authorities/subjects/sh88002322
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This issue explains how focus groups can be used to identify problems, plan, develop new products, obtain market information, and conduct research. It outlines how to get started with the focus group process, how to recruit participants, and how to facilitate a focus group meeting
Item Description:Made available through: Safari, an O'Reilly Media Company
Physical Description:16 pages

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