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How the world sees you discover your highest value through the science of fascination

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"'how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself...

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Bibliographic Details
Main Author: Hogshead, Sally
Format: eBook
Language:English
Published: [New York, NY] HarperBusiness 2014
Subjects:
Skills / Bisacsh
Marketing / Psychological Aspects / Fast
Social Sciences / Hilcc
Advertising / Psychological Aspects / Fast
Publicité / Aspect Psychologique
Affaires
Business / Fast
Business & Economics / General / Bisacsh
Psychology / Hilcc
Marketing / Psychological Aspects
Marketing / Aspect Psychologique
Management / Bisacsh
Business / Http://id.loc.gov/authorities/subjects/sh85018260
Advertising / Psychological Aspects / Http://id.loc.gov/authorities/subjects/sh85001159
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Where it begins: unlearn boring
  • How to read this book
  • How does the world see you? Why discover your highest distinct value ; How to discover your highest distinct value
  • The fascination advantage system. The seven fascination advantages ; The archetypes
  • Your anthem: the tagline for your personality. The fascination laboratory ; Discover your differences ; The anthem method ; Teams, advantages, and anthems
  • Afterword

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