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210123 ||| eng |
| 020 |
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|a 9781780672083
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| 020 |
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|a 178067208X
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| 050 |
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4 |
|a HF5827
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| 100 |
1 |
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|a Williams, Eliza
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| 245 |
0 |
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|a How 30 great ads were made
|b from idea to campaign
|c Eliza Williams
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| 246 |
3 |
1 |
|a How thirty great ads were made
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| 260 |
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|a London
|b Laurence King Pub.
|c 2012
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| 300 |
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|a 224 pages
|b color illustrations
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| 505 |
0 |
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|a 17/ Microsoft Xbox, Halo 318/ Microsoft Xbox, Mosquito; Champagne; 19/ Nike, Barrio Bonito; 20/ Oasis/City of New York, Dig Out Your Soul -- In The Streets; 21/ Onitsuka Tiger, Made of Japan; 22/ Philips, Carousel; 23/ Skoda, The Baking Of; 24/ Sony Bravia, Balls; 25/ Sony Bravia, Paint; 26/ Sony PlayStation, The History of Gaming; The Future of Gaming; 27/ Stella Artois, La Nouvelle 4%; 28/ Uniqlo, Uniqlock; 29/ Wrangler, We Are Animals; 30/ The Zimbabwean, The Trillion Dollar Campaign; Picture credits; Acknowledgements
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| 505 |
0 |
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|a How 30 Great Ads Were Made; Contents; Introduction: 30 Great Ads; 01/ adidas Originals, House Party; 02/ Axe Dark Temptation, Chocolate Man; 03/ Budweiser, Wassup; 04/ Burger King, Subservient Chicken; 05/ Cadbury's Dairy Milk, Eyebrows; 06/ California Milk Processor Board, Get The Glass; 07/ Canal+, The March of the Emperor; 08/ Carlton Draught, Big Ad; 09/ Coca-Cola, Happiness Factory; 10/ Coca-Cola, Yeah Yeah Yeah La La La; 11/ Guinness, noitulovE; 12/ HBO, True Blood; 13/ HBO, Voyeur; 14/ Honda, Cog; 15/ Honda, Grrr; 16/ Johnnie Walker, The Man Who Walked Around The World
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a Advertising / History / 21st century / cct
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| 653 |
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|a Advertising campaigns / Case studies / cct
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| 653 |
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|a Advertising / http://id.loc.gov/authorities/subjects/sh85001086
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| 653 |
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|a Advertising campaigns / Case studies
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| 653 |
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|a Advertising / cct
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| 653 |
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|a Campagnes publicitaires / Études de cas
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| 653 |
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|a Advertising / History / 21st century
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| 653 |
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|a Advertising / Case studies / cct
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| 653 |
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|a Advertising / Case studies
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| 653 |
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|a Business and Management / eflch
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| 653 |
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|a Advertising / fast
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| 653 |
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|a Advertising campaigns / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 1856698211
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| 776 |
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|z 9781780672083
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| 776 |
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|z 1780674473
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| 776 |
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|z 9781780674476
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| 776 |
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|z 9781856698214
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| 776 |
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|z 178067208X
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781856698214/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 658
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| 082 |
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|a 659.113
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| 082 |
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|a 001.4
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| 082 |
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|a 330
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| 520 |
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|a "This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover
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