Harvesting intangible assets uncover hidden revenue in your company's intellectual property
Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below...
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| Format: | eBook |
| Language: | English |
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New York
AMACOM, American Management Association
2012
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Whether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 0814416993 9781283319560 128331956X 0814417000 9780814417003 |