Handbook of media economics, Volume 1B
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.ïŽChapters...
| Other Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam, The Netherlands
North-Holland
2016
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.ïŽChapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics |
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| Physical Description: | xxi, 541-773 pages illustrations |
| ISBN: | 0444636919 9780444636911 0444636854 |