Google power search
"Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's power...
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
Sebastopol, CA
O'Reilly
2011
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Edition: | 1st ed |
Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Refining your searches
- Google search operators
- Initial market research using Google
- Understanding the breadth and depth of Google, Inc.
- Forming a good research strategy
- The technical side of Web research