Google power search

"Behind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's power...

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Bibliographic Details
Main Author: Spencer, Stephan M.
Format: eBook
Language:English
Published: Sebastopol, CA O'Reilly 2011
Edition:1st ed
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Refining your searches
  • Google search operators
  • Initial market research using Google
  • Understanding the breadth and depth of Google, Inc.
  • Forming a good research strategy
  • The technical side of Web research