Good products, bad products essential elements to achieving superior quality
Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. --
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| Format: | eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
2012
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Featuring case studies of famous brands that became victims of their own success like Kodak; IBM; Zenith; and GM; this provocative book provides a brilliant; in-depth look at the powerful but elusive qualities that can make or break a products success. -- |
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| Item Description: | Includes index |
| Physical Description: | 1 online resource |
| ISBN: | 1283405865 9780071782418 0071782419 0071782400 9780071782401 |