Table of Contents:
  • Introduction : there IS another way
  • Mission comes first
  • Any business can do it
  • Organic is the way to grow
  • Finance your independence
  • Build your values into the brand
  • Match manufacturing to mission
  • Morph early and often
  • Form follows function
  • The soft stuff is the hardest
  • Getting to the scale : is it right for you?
  • Includes bibliographical references (pages 153-163) and index