Getting innovation right how leaders leverage inflection points to drive success
Real-world strategies for uncovering potential and capitalizing on opportunityInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovati...
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| Format: | eBook |
| Language: | English |
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San Francisco, CA
Jossey-Bass
2013
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| Edition: | First edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Real-world strategies for uncovering potential and capitalizing on opportunityInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through executionGoes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organizationThe companion and follow-up to Seth Kahan's bestselling first book, Getting Change Right and FastCompany.com blog Leading ChangeGrounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions |
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| Physical Description: | 1 online resource |
| ISBN: | 1118461436 1118378334 1118461428 9781118461433 9781118461440 9781118378335 1118461444 1299241905 9781118461426 9781299241909 |