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|a HF5429.23
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|a Shane, Scott
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|a From ice cream to the Internet
|b using franchising to drive the growth and profits of your company
|c Scott A. Shane
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| 260 |
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|a Upper Saddle River, N.J.
|b Pearson Prentice Hall
|c 2005
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| 300 |
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|a xxvi, 230 pages
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| 505 |
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|a Includes bibliographical references and index
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| 653 |
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|a Franchises (Retail trade) / http://id.loc.gov/authorities/subjects/sh85051526
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| 653 |
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|a Success in business / http://id.loc.gov/authorities/subjects/sh85129589
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| 653 |
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|a franchises / aat
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| 653 |
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|a Success in business / fast
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| 653 |
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|a Franchises (Retail trade) / fast
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| 653 |
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|a Entreprises
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| 653 |
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|a businesses (business enterprises) / aat
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| 653 |
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|a firms / aat
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| 653 |
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|a Succès dans les affaires
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| 653 |
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|a Business enterprises / http://id.loc.gov/authorities/subjects/sh85018285
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| 653 |
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|a Business enterprises / fast
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| 653 |
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|a Concessions (Commerce de détail)
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
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| 776 |
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|z 9780131494213
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|z 013149421X
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| 856 |
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|u https://learning.oreilly.com/library/view/~/013149421X/?ar
|x Verlag
|3 Volltext
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|a 158
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|a 658.8708
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|a 381
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|a 338
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|a 330
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|a 650.1
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|a "Franchising can offer businesses a powerful new source of growth and improved financial performance. Now, Dr. Scott A. Shane helps businesses systematically assess the pros and cons of franchising, and offers proven best practices for building a successful system." "From Ice Cream to the Internet focuses squarely on the strategic issues and challenges faced by franchisors. Shane answers key questions such as: What do the winners do differently? How does franchising affect your ability to compete with firms that don't? Shane then presents proven principles for every facet of franchising success: designing the system, recruiting, selecting, managing and supporting franchisees; establishing territories and pricing; managing expansion; and more. This book will be the definitive guide for every business leader responsible for evaluating, planning, implementing, or managing franchise relationships."--Jacket
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