Five stars putting online reviews to work for your business
This unique book helps you influence the process and leverage the results to increase sales and revenue. It is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Packed with tools, techniques, and great case studies, this practical...
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| Format: | eBook |
| Language: | English |
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Indianapolis
Wiley
2014
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | This unique book helps you influence the process and leverage the results to increase sales and revenue. It is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. It shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business; explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility; and demystifies a complex topic, empowering you to make the most of this valuable marketing tactic. -- |
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| Item Description: | Includes index |
| Physical Description: | 314 pages illustrations |
| ISBN: | 1118689445 1118763211 9781118763216 1118763351 9781118763353 |