The Financial times guide to business development how to win profitable customers and clients

With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive,...

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Bibliographic Details
Main Author: Cooper, Ian
Format: eBook
Language:English
Published: Harlow, England Pearson 2012
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint
Item Description:Includes index
Physical Description:xvi, 176 pages
ISBN:9780273759539
9780273759546
9781283540605
027375954X
0273759531