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|a 9780814434796
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|a Schroeder, Bernhard
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|a Fail fast or win big
|b the start-up plan for starting now
|c Bernhard Schroeder
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|a First Edition
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|a New York
|b AMACOM - American Management Association
|c 2015
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| 300 |
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|a 1 online resources
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|a Includes bibliographical references and index
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|a Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index
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|a New products / http://id.loc.gov/authorities/subjects/sh85091388
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a Nouvelles entreprises / Planification
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a New business enterprises / Planning
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|a New products / fast
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| 653 |
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|a New business enterprises / Planning / fast
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|2 ISO 639-2
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|a O'Reilly
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|u https://learning.oreilly.com/library/view/~/9780814434789/?ar
|x Verlag
|3 Volltext
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|a -- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off
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