Everybody writes your go-to guide to creating ridiculously good content
Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world"--
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
Wiley
2014
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content; Contents; Foreword; Acknowledgments; Introduction; But I'm Not a Writer; What Is Content?; Why We Need to Wage a War on Content Mediocrity (Or, Why This Book?); Still Waiting. I Thought You Said You Were Going to Explain Why This Book?; Part I: Writing Rules: How to Write Better (and How to Hate Writing Less); 1 Everybody Writes; 2 Writing Is a Habit, Not an Art; 3 Shed High School Rules; 4 Regard Publishing as a Privilege; 5 Place the Most Important Words (and Ideas) at the Beginning of Each Sentence
- Includes bibliographical references and index
- 20 Approach Writing Like Teaching21 Keep It Simple-but Not Simplistic; 22 Find a Writing Buddy; 23 Avoid Writing by Committee; 24 Hire a Great Editor; 25 Be Rabid about Readability; 26 End on an I-Can't-Wait-to-Get-Back-to-It Note; 27 Set a Goal Based on Word Count (Not Time); 28 Deadlines Are the WD-40 of Writing; Part II: Writing Rules: Grammar and Usage; 29 Use Real Words; 30 Avoid Frankenwords, Obese Words, and Words Pretending to Be Something They're Not; 31 Don't Use Weblish (Words You Wouldn't Whisper to Your Sweetheart in the Dark)
- 6 Follow a Writing GPS7 The More the Think, the Easier the Ink; 8 Organize. Relax, You've Got This; 9 Embrace The Ugly First Draft; 10 Swap Places with Your Reader; 11 Humor Comes on the Rewrite; 12 Develop Pathological Empathy; 13 'Cross Out the Wrong Words'; 14 Start with Dear Mom . . .; 15 If You Take a Running Start, Cover Your Tracks; 16 Notice Where Words Appear in Relation to Others around Them; 17 'A Good Lede Invites You to the Party and a Good Kicker Makes You Wish You Could Stay Longer'; 18 Show, Don't Tell; 19 Use Familiar Yet Surprising Analogies
- 44 Look to Analogy instead of ExamplePart IV: Publishing Rules; 45 Wait. What's Brand Journalism?; But Is It Really Journalism?; How Brand Journalism Works; 46 Tell the Truth; 47 See Content Moments Everywhere; 48 Post News That's Really News; 49 Biased and Balanced; 50 Nonobvious Interview Tips; 51 Fact-Check; 52 Approach Content with 'Mind Like Water'; 53 Seek Out the Best Sources; 54 Be Aware of Hidden Agendas; 55 Cite as You Write; 56 Curate Ethically; 57 Seek Permission, Not Forgiveness; 58 Understand the Basics of Copyright, Fair Use, and For Attribution; Can I Just Link?
- 32 Know the Difference between Active and Passive Voice33 Ditch Weakling Verbs; 34 Ditch Adverbs, Except When They Adjust the Meaning; 35 Use Clichés Only Once in a Blue Moon; 36 Avoid These Mistakes Marketers Make; 37 Break Some Grammar Rules (At Least These Five); 38 Learn Words You're Probably Misusing or Confusing with Other Words; Similar or Seemingly Interchangeable Words; Usage Confusion; 39 Scuse Me While I Kiss This Guy; 40 Limit Moralizing; Part III: Story Rules; 41 Tell How You'll Change the World; 42 Tell the Story Only You Can Tell; 43 Voice and Tone