Essentials of services marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Singapore
Pearson Education South Asia
2012
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and indexes