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210123 ||| eng |
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|a 1283851393
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|a 1118072812
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|a 9781118072813
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|a 9781283851398
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4 |
|a HF5415.1265
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| 100 |
1 |
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|a Solis, Brian
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| 245 |
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|a Engage!
|b the complete guide for brands and businesses to build, cultivate, and measure success in the new web
|c Brian Solis
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| 246 |
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|a Complete guide for brands and businesses to build, cultivate, and measure success in the new web
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| 250 |
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|a Rev. & updated
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| 260 |
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|a Hoboken, N.J.
|b J. Wiley & Sons
|c 2011
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| 300 |
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|a xx, 316 pages
|b illustrations, facsimiles
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| 505 |
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|a Includes bibliographical references and index
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|a The social media manifesto -- Making the case for social media: the five Ws+H+E -- The new media university -- The new media university 101: blogs, podcasts, and livecasts -- The new media university 201: communities, social calendars, and livecasting -- The new media university 301: images and multimedia -- The new media university 401: Dashboards, social networks, and brands -- The new media university 501: microblogs, monetization, and Twitter -- The new media university 601: mobile marketing and video broadcasting -- The new media university 701: social media optimization, SEO, and content distribution -- The new media university 801: syndication, illustration, and aggregation -- The new media university 901: brand personality, discovery, and promise -- The new media university 1001: attention and word of mouth marketing -- The new media university 1101: social landscape and initiatives -- Fusing the me in social media and the we in the social web -- Learning and experimentation lead to experience -- Defining the rules of engagement -- The conversation prism -- Unveiling the new influencers -- The human network -- The social marketing compass -- Facebook is your home page for the social web -- Divide and conquer -- A tale of two cities -- We earn the relationships we deserve -- The new media scorecard -- Conclusion: You are more influential than you may realize -- Appendix: 30-day listening report: a template for capturing and presenting social media activity
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Online social networks / fast
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| 653 |
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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| 653 |
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|a BUSINESS & ECONOMICS / General / bisacsh
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| 653 |
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|a Branding (Marketing) / fast
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| 653 |
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|a Online social networks / http://id.loc.gov/authorities/subjects/sh2006006990
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| 653 |
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|a Réseaux sociaux (Internet)
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| 653 |
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|a Social media / Economic aspects / fast
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Customer relations / http://id.loc.gov/authorities/subjects/sh85034963
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| 653 |
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|a Stratégie de marque
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| 653 |
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|a branding / aat
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Customer relations / fast
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| 653 |
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|a Médias sociaux / Aspect économique
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| 653 |
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|a Social media / Economic aspects
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
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|a "Foreword by Ashton Kutcher"--Cover
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| 776 |
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|z 1118003764
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| 776 |
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|z 9781118072790
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| 776 |
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|z 9781118003763
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| 776 |
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|z 9781118072837
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781118003763/?ar
|x Verlag
|3 Volltext
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|a 331
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|a The ultimate guide to branding and building your business in the era of the Social Web-revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business-one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.* Introduces you to the psychology, behavior, and influence of the new social consumer* Shows how to define and measure the success of your social media campaigns for the short and long term* Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter* Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
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