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210123 ||| eng |
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|a 9781119620037
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|a 1119620023
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|a 9781119620020
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|a 1119620031
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|a HT123
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|a Schwabish, Jonathan A.
|e editor
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|a Elevate the debate
|b a multi-layered approach to communicating your research
|c edited by Jonathan Schwabish
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|a First edition
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| 260 |
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|a Hoboken, New Jersey
|b John Wiley & Sons, Inc.
|c 2020
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| 300 |
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|a 1 online resource
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|a Includes bibliographical references and index
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|a Case Study : Using the power of storytelling to communicate your message -- Chapter 5 How to Blog about Your Findings -- By distilling and repackaging your message, you can make that work more appealing to and digestible for broader audiences -- Case Study : Writing timely and accessible blog posts -- Chapter 6 Working with the Media to Increase Your Impact -- Make an interview more than a one-time event; use it to cultivate a relationship with the media so you can be a resource in the future -- Case Study : Quick responses to policy proposals pay off for elite media cultivation -- Chapter 7 Social Media Can Build Audiences That Matter -- Social media platforms can give you the opportunity to connect and converse with new and influential audiences around your research in ways that are both intimate and public -- Case Study : Leveraging Twitter to benefit your research -- Chapter 8 Putting It All Together to Make a Difference --
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|a Acknowledgments -- Preface -- Chapter 1 Why Research Needs a Big Audience -- Now more than ever, experts need to go further to bring their evidence-based insights to decisionmakers and influencers -- Case Study : Creating a range of products to reach different audiences -- Chapter 2 Developing an Audience Outreach Strategy -- One audience may need a nuanced, thorough analysis of the data and methods; another may need the punchline; and another the most important, bottom-line numbers or facts -- Case Study : Targeting your outreach efforts to different audiences -- Chapter 3 An Introduction to Visualizing Your Research -- Be purposeful about what you include in your graphs and charts so they best serve the needs of your reader and the message you want to convey -- Case Study : Readers devour an easily digestible data visualization -- Chapter 4 Better Presentations : More Effective Speaking -- A presentation is a fundamentally different form of communication than a written report --
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|a If you don't have a plan or a tangible impact in mind, then you risk your work going unnoticed by the people best positioned to act on it -- Case Study : Developing structures and processes for a robust communications team -- Bibliography -- About the Contributors -- Index
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| 653 |
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|a Urban policy / Research / United States
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| 653 |
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|a Communication in city planning / fast
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| 653 |
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|a Communication en urbanisme / États-Unis
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| 653 |
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|a Politique urbaine / Recherche / États-Unis
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| 653 |
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|a Urban policy / Research / fast
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| 653 |
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|a Sociology, Urban / Research / United States
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| 653 |
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|a Kommunikationsstrategie / gnd / http://d-nb.info/gnd/4201794-4
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| 653 |
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|a Communication in city planning / United States
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| 653 |
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|a Sociologie urbaine / Recherche / États-Unis
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| 653 |
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|a Sociology, Urban / Research / fast
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| 653 |
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|a Wissenschaftskommunikation / gnd / http://d-nb.info/gnd/1031114947
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| 653 |
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|a United States / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 015 |
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|a GBC013558
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| 776 |
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|z 1119620031
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| 776 |
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|z 9781119620037
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| 776 |
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|z 9781119620020
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| 776 |
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|z 1119620023
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| 776 |
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|z 1119620015
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| 776 |
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|z 9781119620013
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781119620013/?ar
|x Verlag
|3 Volltext
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|a 384
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| 082 |
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|a 307.76072/073
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|a "Many researchers and scholars resist the idea of developing a communication strategy, either thinking that someone else will do it, their work will be naturally discovered, or that it doesn't matter. Developing a communication strategy--and implementing that strategy--recognizes the importance of making research accessible to a wider audience, decision makers, and policymakers--even the public. Elevate the Debate will help researchers of all types more effectively communicate their work. Elevate the Debate is written in a practical voice and provides a starting roadmap for researchers and organizations interested in helping their research have a greater impact. In this book, readers will learn practical strategies and skills that will enable them to communicate their work to their desired audiences"--
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