Effective frontline fundraising a guide for non-profits, political candidates, and advocacy groups
Today, nearly every charitable nonprofit, advocacy group, professional group, and politician¡relies on the philanthropy of others. Whether it's¡a private college, a hospital or museum, a lobbying group, or a local, low-budget food shelf, operational and marketing costs and capital investments a...
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| Format: | eBook |
| Language: | English |
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Berkeley, CA
Apress
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Chapter 1: Nonprofits, Cash Flow, and Philanthropy
- Chapter 2: The Role of a Fundraiser
- Chapter 3: The Gift Cycle
- Chapter 4: Assembling Your Team
- Chapter 5: The Basic Tools
- Chapter 6: The Annual Plan
- Chapter 7: Crafting Your Message
- Chapter 8: Stewardship
- Chapter 9: Face Time
- Chapter 10: The Ask
- Chapter 11: Major Gifts
- Chapter 12: Political Fundraising
- Chapter 13: Charity, Advocacy Group, or Both?
- Chapter 14: Get Out There and Start Asking
- Appendix A: Additional Resources
- Appendix B: Example Appeals and Websites You Should Envy
- Appendix C: Funding Sources beyond the Individual Donor