Doing business successfully in China
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective comm...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Oxford
Chandos Publishing
2011
|
| Series: | Chandos Asian studies series : contemporary trends and issues
|
| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- 1. Introduction
- 2. Communicating with Chinese by understanding them better
- 3. The Chung Model: a practical business example
- 4. Characteristics of the Chinese in commercial negotiations
- 5. A culturally sound entry strategy brings success
- 6. The mindset of culture and its impact
- 7. Mistakes to avoid in managing multicultural teams
- 8. Cultural obstacles to negotiations: new research in China
- 9. Eat, drink and may your business prosper
- 10. How to market products to Chinese consumers
- 11. Conclusion