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210123 ||| eng |
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|a 1119235650
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|a 9781119235651
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|a 9781119235613
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4 |
|a HF5415.1265
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1 |
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|a Deiss, Ryan
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| 245 |
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|a Digital marketing for dummies
|c Ryan Deiss, Russ Henneberry
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| 260 |
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|a Hoboken, NJ
|b John Wiley & Sons
|c 2017
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success
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|a Includes bibliographical references
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Internet advertising / http://id.loc.gov/authorities/subjects/sh94006992
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Web site development / http://id.loc.gov/authorities/subjects/sh98004795
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| 653 |
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|a Sites Web / Développement
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| 653 |
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|a Internet advertising / fast
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| 653 |
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|a Publicité sur Internet
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| 653 |
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|a Web site development / fast
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| 700 |
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|a Henneberry, Russ
|e author
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| 041 |
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7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
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|a For dummies
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| 015 |
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|a GBB714514
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| 776 |
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|z 9781119235613
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| 776 |
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|z 9781119235590
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781119235590/?ar
|x Verlag
|3 Volltext
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|a 659.144
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|a 658
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|a 381
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|a 659.14/4
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|a 381.142
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|a Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --
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