Table of Contents:
  • Cover
  • Title
  • CONTENTS
  • INTRODUCTION
  • Brochure Invasion
  • PLANNING
  • Building a Foundation
  • Working with Identity Guidelines
  • Is a Brochure the Right Solution?
  • DESIGN BASICS
  • Layout: Spinning a Yarn
  • Finishing Touches
  • BUDGET CONSIDERATIONS
  • A Positive Approach
  • Production Strategies
  • PRACTICAL MATTERS
  • Getting It Printed
  • Press Checks and Folding
  • CASE STUDIES
  • GALLERY
  • RESOURCES
  • CONTRIBUTORS
  • ABOUT THE AUTHOR
  • Includes bibliographical references (pages 170-171)