Designing the moment from first impression to conversion

"In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Fr...

Full description

Bibliographic Details
Main Author: Hoekman, Robert
Other Authors: Sweeney, Mary
Format: eBook
Language:English
Published: [United States?] New Riders 2008
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"In Designing the Moment: From First Impression to Conversion (Streaming Online Video), Robert Hoekman, Jr., author of Designing the Obvious and Designing the Moment, shows you the design elements that will help your users do exactly that. Robert offers examples from successful sites and San Francisco storefronts, shares stories from his own work, discusses the rationale for each design decision, and shows you how to apply these winning concepts to your own site to increase conversion rates and help you turn skeptical visitors into avid users."--Resource description page
Item Description:Title from resource description page (viewed March 10, 2009)
Physical Description:1 streaming video file (55 min., 6 sec.)
ISBN:9780321627032