Description
| Summary: | "The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement."--Resource description page
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| Item Description: | Title from title screen (viewed February 6, 2017) |
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| Physical Description: | 1 streaming video file (1 hr., 8 min., 39 sec.) digital, sound, color |
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