Design elements typography fundamentals a graphic style manual for understanding how typography affects design

"Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid g...

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Bibliographic Details
Main Author: Cullen, Kristin
Format: eBook
Language:English
Published: Beverly, MA Rockport 2012
Series:Design elements
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
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245 0 0 |a Design elements typography fundamentals  |b a graphic style manual for understanding how typography affects design  |c Kristin Cullen 
260 |a Beverly, MA  |b Rockport  |c 2012 
300 |a 160 pages 
505 0 |a DE -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- X -- Z -- Acknowledgments -- About the Author 
505 0 |a Includes bibliographical references (pages 148-151) and index 
505 0 |a Cover -- Title -- Contents -- Introduction -- 1 -- TYPE IN CONTEXT -- Definition and Function -- In Practice -- 2 -- ESSENTIAL ELEMENTS -- Anatomy and Terminology -- 3 -- ON TYPEFACES -- Categories of Type -- Selection Considerations -- In Combination -- 4 -- TYPESETTING FACTORS -- Space and Spacing -- Alignments and Paragraphs -- Hierarchy -- Aesthetic Tailoring -- 5 -- STRUCTURE -- Baseline Alignment -- Grid Systems -- Alternate Methods -- Appendices -- Readings -- Contributors -- Image Credits -- Index -- A -- B -- C 
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520 |a "Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists--this is the field guide for the journey!"--