Design Currency Understand, define, and promote the value of your design work

The world needs beautiful design. But aesthetics are inherently subjective. In Design Currency, authors Jenn and Ken Visocky O'Grady show you how to frame the value of your design work in terms that your business partners will both understand and respect. An actionable resource, Design Currency...

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Bibliographic Details
Main Authors: Visocky O'Grady, Jennifer, Visocky O'Grady, Kenneth (Author)
Format: eBook
Published: New Riders 2013
Edition:1st edition
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Chapter 1: Understanding market conditions
  • Chapter 2: Understanding your skills
  • Chapter 3: Understanding your services
  • Chapter 4: Defining metrics
  • Chapter 5: Defining business impact
  • Chapter 6: Defining your audience
  • Chapter 7: Promoting real world solutions