Data warehousing and business intelligence for e-Commerce
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
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| Format: | eBook |
| Language: | English |
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San Francisco
Morgan Kaufmann
2001
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| Series: | Morgan Kaufman series in data management
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati |
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| Item Description: | Includes index |
| Physical Description: | xxi, 287 pages illustrations |
| ISBN: | 1558607137 9780585457116 0080491022 9780080491028 9781281007193 9786611007195 0585457115 1281007196 9781558607132 |