Data mining for business intelligence concepts, techniques, and applications in Microsoft Office Excel with XLMiner

Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Office Excel add-in, this book allows read...

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Bibliographic Details
Main Author: Shmueli, Galit
Other Authors: Patel, Nitin R., Bruce, Peter C.
Format: eBook
Language:English
Published: Hoboken, N.J. Wiley 2010
Edition:2nd ed
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of DM techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples, now doubled in number in the second edit
Physical Description:xxiv, 404 pages illustrations