Data-informed design using qualitative and quantitative data to design better user experiences

"User experience designers today understand the importance of using data to drive the design choices made during the software development process. But what types of data do you need? How do you collect it? And what should you do with the data once you have it? In this video, UX design pro Jen M...

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Bibliographic Details
Main Author: Matson, Jen
Format: eBook
Language:English
Published: [Place of publication not identified] O'Reilly Media 2015
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"User experience designers today understand the importance of using data to drive the design choices made during the software development process. But what types of data do you need? How do you collect it? And what should you do with the data once you have it? In this video, UX design pro Jen Matson shows you how to identify, acquire, and analyze data that not only tells you WHAT your users do when they use your products, but WHY they do it. Understanding the WHY, says Matson, is the key to better design."--Resource description page
Item Description:Title from title screen (viewed December 8, 2015)
Physical Description:1 streaming video file (3 hr., 34 min., 45 sec.) digital, sound, color