| Summary: | Business applications are evolving and user expectations for quality, easy-to-use software is at an all-time high. The consumerization of applications is making the role of product managers more difficult than ever. How do you build products or services that meet demands for both power and simplicity? Companies are now gaining competitive advantage by providing intuitive application experiences that help users achieve goals. The best applications--the ones that stick--are those that empower users to realize the full value of their data. In this book, we explore how treating data as a feature can help product managers create indisposable applications that help users solve their most critical goals. Understand your users' goals, the data they'll need to achieve them, where the data comes from, and how to visualize data effectively Use personas to help you keep users in mind when making critical development and design decisions Provide an interwoven data experience by immersing reports, dashboards, and visualizations into your applications Make your data "over-the-counter" so that you and your users can accurately and easily interpret it Learn how to manage your data roadmap and handle requests for additional features
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