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Cutting-edge marketing analytics real world cases and data sets for hands on learning

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be...

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Bibliographic Details
Main Author: Venkatesan, Rajkumar
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education 2014
Subjects:
Business & Economics / Management Science / Bisacsh
Business & Economics / Management / Bisacsh
Business & Economics / Organizational Behavior / Bisacsh
Profil Des Consommateurs / Recherche
Revenue Management / Http://id.loc.gov/authorities/subjects/sh96009103
Market Segmentation / Fast
Market Segmentation / Http://id.loc.gov/authorities/subjects/sh85081327
Consumer Profiling / Research
Business & Economics / Industrial Management / Bisacsh
Rentabilité / Gestion
Revenue Management / Fast
Segmentation Du Marché
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index

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