|
|
|
|
| LEADER |
03205nmm a2200649 u 4500 |
| 001 |
EB001916029 |
| 003 |
EBX01000000000000001078931 |
| 005 |
00000000000000.0 |
| 007 |
cr||||||||||||||||||||| |
| 008 |
210123 ||| eng |
| 020 |
|
|
|a 9781612900926
|
| 050 |
|
4 |
|a HF5548.2
|
| 100 |
1 |
|
|a Collica, Randall S.
|
| 245 |
0 |
0 |
|a Customer segmentation and clustering using SAS Enterprise miner
|c Randall S. Collica
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
|
|
|a Cary, N.C.
|b SAS Institute
|c 2011
|
| 300 |
|
|
|a 1 volume
|b illustrations
|
| 505 |
0 |
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a Why segment? The motivation for segment-based descriptive models -- Distance : the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions
|
| 653 |
|
|
|a Data mining / fast
|
| 653 |
|
|
|a Customer relations / Management / Data processing / fast
|
| 653 |
|
|
|a Relationship marketing / Data processing
|
| 653 |
|
|
|a Business & Economics / hilcc
|
| 653 |
|
|
|a Management / Data processing / fast
|
| 653 |
|
|
|a Management / Data processing / http://id.loc.gov/authorities/subjects/sh85080339
|
| 653 |
|
|
|a SAS (Computer file) / http://id.loc.gov/authorities/names/n88028236
|
| 653 |
|
|
|a SAS (Computer program language) / http://id.loc.gov/authorities/subjects/sh2005006970
|
| 653 |
|
|
|a Customer relations / Management / Data processing / http://id.loc.gov/authorities/subjects/sh2007004913
|
| 653 |
|
|
|a SAS (Computer program language) / fast
|
| 653 |
|
|
|a Business / Data processing / http://id.loc.gov/authorities/subjects/sh85018264
|
| 653 |
|
|
|a Business / Data processing / fast
|
| 653 |
|
|
|a Enterprise miner / blmlsh
|
| 653 |
|
|
|a Data mining / http://id.loc.gov/authorities/subjects/sh97002073
|
| 653 |
|
|
|a SAS (Computer file) / fast
|
| 653 |
|
|
|a Marketing & Sales / hilcc
|
| 653 |
|
|
|a Gestion / Informatique
|
| 653 |
|
|
|a SAS (Langage de programmation)
|
| 653 |
|
|
|a SAS (Computer file) / blmlsh
|
| 653 |
|
|
|a Enterprise miner / http://id.loc.gov/authorities/names/n00074578
|
| 653 |
|
|
|a Marketing relationnel / Informatique
|
| 653 |
|
|
|a Enterprise miner / fast
|
| 653 |
|
|
|a Exploration de données (Informatique)
|
| 653 |
|
|
|a Commerce / hilcc
|
| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
|
| 989 |
|
|
|b OREILLY
|a O'Reilly
|
| 490 |
0 |
|
|a SAS Press series
|
| 776 |
|
|
|z 1607648105
|
| 776 |
|
|
|z 1612900925
|
| 776 |
|
|
|z 9781607648109
|
| 776 |
|
|
|z 9781612900926
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781607648109/?ar
|x Verlag
|3 Volltext
|
| 082 |
0 |
|
|a 658.0563
|
| 082 |
0 |
|
|a 381
|
| 082 |
0 |
|
|a 658.8
|
| 082 |
0 |
|
|a 658
|
| 082 |
0 |
|
|a 658.812
|
| 082 |
0 |
|
|a 330
|