Creativity unlimited thinking inside the box for business innovation
Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative b...
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| Format: | eBook |
| Language: | English |
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Chichester, England
J. Wiley & Sons
2008
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed |
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| Item Description: | Translation of: Boxen : kreativitet som skapar bättre affärer : träna dig till framgång. - Title from title screen |
| Physical Description: | xiii, 362 pages illustrations |
| ISBN: | 1119207169 1282548379 9781119187387 9780470722121 9781119207160 1119187389 9781282548374 6612548371 0470722126 9786612548376 |