Creating the innovation culture leveraging visionaries, dissenters and other useful troublemakers in your organization
Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation. Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissente...
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| Format: | eBook |
| Language: | English |
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Toronto
J. Wiley & Sons
2001
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Why dissenters can be an organization's most valuable asset and how to transform dissent into innovation. Innovation is essential to competitive survival in today's global marketplace. But in the majority of traditional organizations, innovators are perceived as counter-productive dissenters, single-minded troublemakers who are difficult to manage and politically naive. Written by a leading international expert on change management, this groundbreaking book explores the vital link between the need for innovation in the e-business world and the new role of dissenters as agents for constructive |
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| Item Description: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 |
| Physical Description: | x, 258 pages |
| ISBN: | 9780470739556 9780470739563 0470156716 047073955X 9780470156711 |