Contextual pricing the death of list price and the new market reality
Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. --
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| Format: | eBook |
| Language: | English |
| Published: |
New York
McGraw-Hill
2012
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Whether youre a CEO; P & L manager marketing director; sales manager; or entrepreneur; this readable; market-tested book describes the contextual pricing perspective; how it is being used in B2B and B2C markets; and how you can make the shift to contextual pricing in your own business. -- |
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| Item Description: | Title from title screen |
| Physical Description: | 1 online resource |
| ISBN: | 9780071773263 9781283340038 1283340038 9786613340030 0071772464 9780071772464 0071773266 |