Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content market...
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| Format: | eBook |
| Language: | English |
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San Francisco
Jossey-Bass
2013
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| Series: | The Jossey-Bass nonprofit guidebook series
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many d |
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| Physical Description: | xxxi, 392 pages illustrations |
| ISBN: | 1118722396 111872237X 9781118722398 9781118722374 1299805183 9781118722381 1118722388 |