Competitive intelligence for dummies
Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support ex...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2013
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| Series: | For dummies
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Make competitive intelligence part of your business practice-and be on the cutting edge Competitive intelligence is the art of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, individuals, concepts, information, ideas, or data needed to support executives and managers in making strategic decisions for an organization. Competitive Intelligence For Dummies introduces you to this fascinating subject and gives you the tools you need to incorporate it into your business decision-making process. Conducted within an organization |
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| Physical Description: | 1 online resource |
| ISBN: | 9781118451014 1118450973 9781118450970 1118450981 9781118450987 |