Comic-con and the business of pop culture what the world's wildest trade show can tell us about the future of entertainment
From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. --
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill
2012
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | From Comic-Cons massive exhibit hall and panels to its exclusive parties and business suites; this book peels back the layers to show how comics culture is influencing communications; entertainment; digital technology; marketing; education; and storytelling. -- |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 9780071797030 0071797033 9786613656353 |