China's new culture of cool understanding the world's fastest-growing market

"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - th...

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Bibliographic Details
Main Author: Yu, LiAnne
Other Authors: Chan, Cynthia, Ireland, Christopher
Format: eBook
Language:English
Published: Berkeley, Calif. New Riders 2007
Series:Voices that matter
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket
Item Description:Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
Physical Description:xi, 139 pages illustrations, map
ISBN:013279814X
0321453441
1280848448
9780132798143
9780321491060
9786610848447
6610848440
9781280848445
0321491068
9780321453440