China's new culture of cool understanding the world's fastest-growing market
"Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - th...
Main Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
Berkeley, Calif.
New Riders
2007
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Series: | Voices that matter
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | "Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket |
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Item Description: | Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 |
Physical Description: | xi, 139 pages illustrations, map |
ISBN: | 013279814X 0321453441 1280848448 9780132798143 9780321491060 9786610848447 6610848440 9781280848445 0321491068 9780321453440 |