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Case Study/McDonald's in China-Cooking up a Recipe for Effective Leadership

When McDonald's opened its first restaurant in China in 1990-- an outlet in Shenzhen, a city that borders Hong Kong--the company knew it was taking a giant step in its global strategy. It also knew that as one of the icons of Western culture, it would have to make some adjustments in its approa...

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Bibliographic Details
Main Author: Jenkins, Joyce
Format: eBook
Language:English
Published: [Erscheinungsort nicht ermittelbar], Boston, MA Center for Creative Leadership, Safari 2008
Subjects:
Electronic Books ; Local
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:When McDonald's opened its first restaurant in China in 1990-- an outlet in Shenzhen, a city that borders Hong Kong--the company knew it was taking a giant step in its global strategy. It also knew that as one of the icons of Western culture, it would have to make some adjustments in its approaches--including its approach to employee and leader development--to succeed in its operations in the vastly different culture of China
Item Description:Online resource; Title from title page (viewed January 1, 2008)
Physical Description:4 pages

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