Buy now creative marketing that gets customers to respond to you and your product
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Cover; Contents; Title; Copyright; Prologue: The Secret to Our Success; Chapter 1 : Why "Buy Now"?; The Direct Response Solution; Carnival Beginnings; Why Direct Response?; Liar, Liar, Pants on Fire; Chapter 2 : The Geeks Inherit the Earth; Why Is Direct Response a Great Value?; Why Doesn't Everyone Try Direct Response?; What Is a Brand and Why Do I Need One?; Chapter 3 : They Don't Teach This in College; The Pitch; My Story; From Real Estate to Infomercials; How to Make a Million; Chapter 4 : Juicing for Dollars; The Power of PR; Live Seminars; Chapter 5 : Building the Juiceman® Brand